Sensegon Plans To Improve Ad Targeting Based On Your Personality

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To illustrate the concept, CEO Omer Efrat talks about going to a car dealership with his co-founder and CTO Tal Yaari. A normal ad campaign on a site like Facebook could target audience members based on things like age, gender, and location. To make these kinds of evaluations, Efrat says Sensegon looks at users’ interactions on social networks. The company claims to look at 300 different criteria, and since it doesn’t rely on semantic analysis or keywords, it’s language independent. (In fact, the company hired Dr. Shmuel Hirschmann, a behavioristic evaluation expert and former director of mental health services for Israel, as its head of research.)

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