Leading Brazilian DIY Giant Leroy Merlin Selects Revionics Price Optimization
Summary
"Through a multi-year education process, customer visit and a structured RFP approach, our assessment identified Revionics AI-based price optimization as the clear choice," said Leroy Merlin Brazil Chief Merchandising Officer Adriano Galoro. "We are excited to team with the innovators at Leroy Merlin Brazil who relentlessly work to bring their customers outstanding selection, high-quality products and relevant prices," said Revionics Chairman and CEO Marc H. Hafner. "We are excited to help them drive innovation and business success in a growing number of markets, and we remain deeply committed to a success-focused long-term strategic relationship." Serving more than 444 million customers each year, Leroy Merlin employs more than 100,000 people and generates an annual turnover in excess of EUR 22 billion. Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space.
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