Here's why Amazon has become a major player in games (interview) | GamesBeat | Games | by Dean Takahashi

▤ Summary

The world’s largest e-commerce vendor bought its first game studio, Reflexive Entertainment, six years ago. As Evans noted, the whole universe of games is expanding on multiple dimensions thanks to factors like the growing ubiquity of mobile operating systems. Though there was interest and passion and history around the other digital formats, the customer spoke pretty clearly and said, “I want to play games.” That drove the change. But we still want to keep a mindset where we don’t bulk up too fast, where we stay focused on smaller teams and crafted experiences. But that’s a great value for people externally, because we’ve done a bit of that forging internally and helped make that better for developers as well.

▦ Linked Companies

Amazon

$1B+