How to Help your Startup Turn a Profit in 4 Simple Steps
Summary
It may sound overwhelming, but, don’t worry, it’s written for dummies, just like I was a couple of years ago… I’m a geek and software engineer from the former Soviet state of Belarus. Your CAC minimum needs to be in the $500 to $3,000 ballpark, depending on where you plan to hire your sales team and what kind of traction you get through the channel. For example, integration with Salesforce and the process of being listed on their App Exchange turned out to be a 10 months long bureaucratic nightmare. The payback time might be three to eight months significant for a startup with not enough money in the bank but inbound marketing is probably the cheapest channel to test out. Founders must be involved in testing the sales channels because it pushes them to interact with customers and receive feedback, which is extremely important in your early days and across the life of your brand.
