Tech competitors want to control your TV | ZDNet
Summary
As a result, cable operators expect to maintain control over the most important navigation screens in a digital TV environment. Cynthia Brumfield, senior analyst with Paul Kagan Associates, notes that cable operators have fought hard and openly to keep outsiders like Microsoft from gaining ownership of key TV screens. According to Ken Soohoo, vice president and chief technology officer of PlanetWeb, determining ownership of TV navigation screens "is a hard fought battle" that inevitably "comes down to the letter of the contract." So far, PlanetWeb has negotiated contracts to provide TV-based Web browsing capability for several clients, including game-maker Sega and the Japanese technology company Nishiden. Or should the TV industry adopt some computing conventions, like detailed menus listing links to multiple services on the same "page?"
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