Intuit’s New Payments Directions In NFC, Passbook And Facebook Revealed In 20+ New Products
Summary
Today, it’s revealing more about how it plans to expand its services into new areas to complement its bread-and-butter business of payrolls and accounting software, with over 20 new products. Although today’s event is happening one day after the Payvment acquisition, Intuit tells me that’s more coincidence than intentional, but taken together they point to how the company is trying to be more aggressive and innovative about how it plans to develop its product lines going forward. Here the idea will be to use Intuit’s mobile and online commerce platform, GoPayment, to push out discounts to customers via Facebook after they make a payment, facilitating repeat purchases. Similar to its Facebook marketing experiment, Intuit will use Passbook to push discounts to would-be customers; here the idea is to make the service location-based and send them out when they are near a particular store via geo-fencing technology. Generation Demandforce, Intuit’s automated marketing tool, now will give its users access to an online community to “connect and share unique insights with thousands of other business marketers.” “Social is huge for us,” said Smith.
