Ace Metrix Announces the 2015 Brands of the Year
Summary
Its powerhouse domination alongside Android, which won through incredibly high breakthrough scores in Attention and Likeability, keep them at the forefront of brands to watch and emulate in this space,” said Peter Daboll, CEO of Ace Metrix. Pizza Hut introduced nearly two dozen new ads in 2015 and took a few different approaches to creative in its vast portfolio, incorporating humor, product promotion, deals and even Michael Bolton. While powered by Desire, each ad in the portfolio effectively captures attention and holds on with stunning sizzling steak imagery and frequent new product couplings and alluring offers. The Ace Score is the holistic measure of ad creative impact and includes data on attributes such as Persuasion, Likeability, Information, Attention, Change, Relevance, Desire and Watchability. The Companys comprehensive suite of tools map to ad objectives including the creative impact of persuasion, breakthrough, emotional connection, and indicators of shareability.
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