Videology Establishes Global TV Practice to Synthesize Its Expanding Cross-Screen Expertise and Solutions for Advertisers and Media Companies
Summary
The division will help advertisers and media companies—Videologys key client groups—capitalize on the massive new opportunity to engage with audiences across different screens, capturing linear TV, smart-TV and online video viewers as they shift between viewing platforms. The division will bring together the companys diversifying television expertise spanning business development, partnership marketing and product innovation, to focus their efforts and provide overarching strategic direction in one of the fastest moving segments of programmatic advertising. Prior to PrecisionDemand, Dalven spent over 12 years at VIACOM Media Networks, holding a string of television sales management and business development positions, including Senior Director of Client Strategy for MTVN Entertainment Group. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.