New Habu iOS App Divvies Your Tunes Into Mood-Based Playlists
Summary
Case in point: the team from San Francisco-based Gravity Mobile has just brought a revamped version of their mood-conscious Habu music app to iOS after a brief spell of Android exclusivity. Your mileage is going to vary depending on just how big your mobile music collection is — it took Habu about 10 minutes to categorize the 600+ tracks stored on my iPhone, though users can fire up their tunes before the process is complete. The first thing that users will notice when all that categorizing is done is the app’s handsome minimalist design and green 25 circular splotches, each of them representing different moods and emotions — think “easygoing,” “yearning,” “brooding,” “fiery,” and “empowering.” Gravity Mobile wanted to create a strong visual representation of your musical taste, and they based their design off of parent company Gracenote’s MoodGrid. A quick tap on any of those segments automatically kicks off a playlist of a user’s sorted tunes, an approach that’s thoughtful but a bit flawed since it’s difficult to tell what a particular mood circle actually is before it starts playing. Gravity Mobile’s product and design director Jeff Benson mentioned to me that the team was gunning for an interface devoid of clunky menus and extraneous elements, which seems a bit like a double-edged sword here.
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