Evergage Scoops Up MyBuys to Make Shopping More Personal

▤ Summary

Evergage has acquired MyBuys in a deal that underscores the increasing importance of personalization in marketing products to consumers. Founded in 2001, MyBuys was one of the early companies to help retailers use online and in-person shopping data to make personalized product recommendations to consumers—the idea being that the strategy increases the odds that a person will make a purchase. Hundreds of e-commerce companies now use MyBuys technology to serve up targeted offers to shoppers on their websites and in marketing e-mails, according to a press release. Meanwhile, Evergage created a cloud-based marketing software platform that uses machine learning and other technologies to track consumer behavior and data, in order to promote relevant products and content, and to serve up personalized recommendations in real-time. Evergage’s customers span sectors such as retail, financial services, technology, hospitality, and media and entertainment; they include Intuit, Publishers Clearing House, and Lenovo.

▦ Linked Companies

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$1M to $5M