Mediaocean Seeks Supply Chain Transparency
Summary
The partnership expands upon several years of blockchain investments by Mediaocean, and strives to put end-to-end advertising campaign control back into the hands of marketing firms and ad agencies. The integration will enable spend optimization by giving advertisers a transparent view of programmatic supply chain path details tied to financial and contractual data. The partnership with Amino Payments will help us to deliver this.” Mediaocean captured principal dealings of the media buying life cycle in a pilot program, deployed last year. Headquartered in New York City and founded in 2012, Mediaocean manages every aspect of the advertising workflow, and handles $150 billion in global media spend. Supply chain management is increasingly more strategic than operational, enabling businesses around the world to improve their bottom lines while meeting the intensifying demands of end customers: quick and convenient ordering, faster and cheaper delivery, greater product choice and more.
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