Are fashion designers undermining their own products by supporting Apple?
Summary
They include designers Calvin Klein, Lanvin’s former creative director Alber Elbaz, Alexander Wang, Louis Vuitton’s Nicolas Ghesquière and Sacai’s Chitose Abe,” Robin Givhan writes for The Washington Post. “They’ve all taken Apple’s side in a lawsuit that dates back to 2012 in which the creator of the iPhone accused Samsung of copying some of the smartphone’s technical features as well as its design. Fashion folks might know very little about software and coding, but they understand the importance of aesthetics,” Givhan writes. As attorney Mark Davies, the brief’s counsel of record, noted in an interview: ‘It’s the design that sells the product.” “The fashion industry has grappled mightily with the problems of knockoffs and outright counterfeiting. It argues that ‘Appearance becomes identified with the underlying functional features and with a particular level of product quality…’ It’s a line of thinking that raises an uncomfortable question: Does a consumer presume that a $200 copy of a dress is the same quality as the $2,000 original?
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