A new year’s resolution for leaders: take digital to the core in 2016
Summary
The natural boundary between two years and the refreshed post-holiday mindset provide a good opportunity to stand back, review and set out a new challenge. However, as the date change rapidly approaches, sometimes we fail to finally nail down and clearly articulate the one or two big ideas that will make a real difference. Recently I met with some old friends and colleagues who have worked over the years on British Airways website. Digital marketing, e-commerce, e-procurement, dynamic supply chain management, portals and collaboration, media sites, investor sites.. all these things, including many now made mobile, have had a great effect. So don’t let 2016 be just another year of superficial digital wallpapering over the old cracked business model, products and services.
Classifications
AskAI Classifications
LabelsLinked Companies
