Fast-Growing Boomerang Commerce Adds Office Depot, Sears, and Groupon as Customers, Makes Key Executive Hires to Fuel Growth
Summary
Boomerang enables this revenue growth and protects margins by rapidly analyzing, testing and deploying smart pricing, inventory and assortment strategies. These retailers gain an unfair advantage by leveraging Boomerang’s deep understanding of how to price products effectively and maximize not just individual transactions but also Customer Lifetime Value (LTV). Yu was previously VP of Services at Nomis Solutions, a SaaS provider of Big Data customer analytics for retail banks. Previously Krueger led Marketing at Cotendo, a web and mobile application acceleration provider backed by Sequoia and Benchmark Capital. Led by veterans from Amazon, eBay, Adobe and McKinsey, Boomerang leverages complex optimization methods, machine learning, and real-time data analytics to drive dynamic pricing based on business rules and strategies.