Accordant Media Hires CTO For Cross-Channel Push
Summary
Independent trading desk Accordant Media is holding strong to its bundled offering of services plus technology, even as others like Dstillery, ChoiceStream and Adadyn, roll out self-service options. But technology is still a big deal, particularly when it comes to buying across channels, which is why the company hired former Crisp Media exec Nathan Carver in July. While its revenue last year was split 80% client direct to 20% agencies, now 90% of Accordant’s business comes from brands. AM: When we compare the dollars that goes to the agency vs. Accordant vs. ad networks vs. tech providers, it goes much farther with our clients. Our DMP has a very specific purpose of managing and creating audience segments to be activated through media buys.