Apple could combine its expertise in health and fintech to get into medical billing, experts say
Summary
For Florian Otto, CEO of Cedar, a patient billing app, Mondays big Apple event seemed like a potential step in that direction. For Apple, the lowest-hanging fruit would be to make it easier for health care providers, including doctors, to get paid on time. "In general, weve found that human beings want to pay their medical bill if they can afford it and the process is transparent," Otto said. That would more complex and requires deeper integrations with medical billers, he suggests, so that wouldnt likely happen unless Apple made a real commitment to the space. That would be a heavy lift for Apple, said Victor Echevarria, a principal at Jackson Square Ventures, who previously founded a start-up to help people manage their health care bills.
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