Businesses want advanced analytics but have low confidence in their data

▤ Summary

However, nearly 40 percent of companies are still relying on rudimentary manual data cleansing processes so theyll struggle to capitalize on the promise of improved analysis. And, critical business decisions are made without a complete and accurate picture," says Charlie Piper, CEO at Blazent. More than half of respondents werent sure if all of the data sources required for their business purposes had been integrated before the cleansing process. In addition almost 45 percent of organizations are in a reactive mode -- relying on reports to find data errors, then hoping the proper corrective, often manual, action takes place. Worryingly, almost 10 percent of organizations had avoided DQM completely, opting for a hope for the best approach.

▦ Linked Companies

Blazent

$1M to $5M