PR & Integrated Communications Agency, AR|PR, Launches Lead Generation & Marketing Automation Service
Summary
Public relations and integrated communications agency, AR|PR, today announced the launch of its lead generation and marketing automation service. “No longer are impressions, ad equivalency or basic percentage increase measurements in web and social traffic accurate or acceptable. A core team of lead gen specialists who hold inbound marketing and Google Adwords certifications will support Spurlin. At a time when digital platforms, newsrooms, and buyers are rapidly evolving in preference and sophistication, we believe the PR industry must progress in tandem in order to provide clients with the best results,” said Anna Ruth Williams, founder and CEO of AR|PR. From early-stage startups to mid-sized enterprises, AR|PR helps companies within the cybersecurity, energy, health IT, mobility and Software-as-a-Service (SaaS) industries cut through the noise and clutter to #makenews.