John Lewis bets on visual search for iPad
Summary
Following a successful six month trial, the retailer has added the technology permanently to its online fashion pages on the John Lewis iPad app. Cortexicas solution displays search results of a range of products within a particular category that are visually similar in colours, shapes, details and patterns. "In light of the impressive results from this trial, we are now extending the technology further across men’s and women’s fashion to enable a broader range of our customers to benefit from its functionality to inspire them and enhance their online shopping experience." Iain McCready, CEO of Cortexica, added: "This is the first example of a UK high street retailer fully embracing the potential of visual search and positions John Lewis at the vanguard of technological innovation designed to improve customer experience. As the John Lewis trial has demonstrated, visual search can provide clear return on investment to retailers and we are now rolling out this technology in partnership with a range of customers in a number of verticals."