In Exchange For Help Juicing Sales, Twitter And LinkedIn’s Ads APIs Share The Wealth
Summary
Hiring and training an in-house sales team to machete their way into these company’s pockets can be a huge up-front cost and lead to a bloated head count. What Google and Facebook found, and Twitter and LinkedIn are now exploring, is that by offering programmatic access to their ads inventory, third parties solve the problems for them. While LinkedIn is already public and doing well, today’s ads API launch will be crucial for Twitter to hit its stride in advertising revenue before it IPOs. Twitter needs a big boost if its going to hit the $1 billion in total revenue that TechCrunch, the New York Times, and Bloomberg have actually heard are a possibility in 2013. Facebook learned the hard way that you have to be raking in the cash where your users are (aka mobile) when you IPO, or Wall Street will put you in your place.
Classifications
AskAI Classifications
LabelsLinked Companies
