Salesfusion scoops up LoopFuse, helping marketers find more social leads | VentureBeat | Deals | by Eric Blattberg
Summary
Nahas declined to disclose the specific terms of the LoopFuse deal, but he told us that “a big part” of the company’s recent $8.25 million financing went toward the acquisition. Salesfusion competes with several larger marketing automation tools, including Salesforce’s Pardot, Oracle’s Eloqua, and Marketo. Nahas thinks the recent consolidation in marketing automation has slowed down the pace of innovation, leading to bloated, impractical feature lists. Salesfusion’s software provides marketers with a huge amount of historical data on leads, from how long they’ve spent on a company site to where they came from, what links they clicked, what emails they saw, and so on. Earlier this month, Forrester labeled Salesfusion a “strong contender” in its lead-to-revenue management automation solutions Wave ranking.
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