How a $3.9B market is helping bridge the online and offline worlds
Summary
Fortunately, there is a lot happening to bridge the online and offline worlds, bringing fully integrated marketing and sales processes together so that both sides prosper. For companies that haven’t yet managed to connect the dots, we’ll be discussing ways to achieve this synergy during GrowthBeat in San Francisco next month. Marketing technology company Swirl Networks analyzed in-store campaign performance data from tens of thousands of shopper interactions over a three month period. It uses beacons at events with personalized messaging to help drive attendees to the right place at the right time, and togather important information on whether sessions, exhibitors, and other conference features are resonating or not. A shoe store in Guatemala with over 115,000 likes on Facebook, the company is known for being trendy and edgy, and has a youth-based audience that lives online; specifically, on their smartphones.
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