Miappi Secures Expansion Funding with GLIF Loan
Summary
An AI enabled SaaS platform that empowers brands to discover authentic consumer stories, manage the digital rights to that content and to distribute the most impactful media to marketing channels and e-commerce has successfully secured a £750,000 expansion loan from the Greater London Investment Fund (GLIF). The platform uses machine learning and AI technologies to collect and curate brand owned, and user generated content from feeds including Facebook, Instagram, Twitter, YouTube and Slack. Andrew Foyle, CEO at Miappi, said, “Getting this backing from GLIF is not only going to support us as we look to expand and grow the business internationally from our London base but it’s also a great endorsement and validation of the progress we’ve made to date. It is bound to help us when we talk to new clients and partners as they can see we have been strongly backed to drive the business forward.” David Booth, Senior Fund Manager at The FSE Group, commented: “We are delighted to support the growth and development of Miappi in London. This is a testament to the excellent team and business being built at Miappi and we are delighted to support them on their international expansion journey.” GLIF is a £100m initiative to help address the SME finance gap in Greater London, promoting economic growth through enterprise and an inclusive and sustainable economy.