Is Email Marketing Really Dead?
Summary
I’m not sure who the brainiac is who let slip that “email marketing is dead” but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). But in case you need a reminder, here are a few powerful arguments that back up the fact that email marketing is alive and well — and in these times, it may be the one thing to get sorted out in your digital arsenal. The rarely acknowledged fact is that many people love receiving email from their favorite brands, publishers and thought leaders and make it a ritual part of their week. As a result, many companies are investing in better email platforms, content strategies and focusing more on long term value rather than flash in the pan tactics. I’ve assembled an assessment – it’s all online and free, and you will receive instant results at the end totally tailored to YOU and YOUR SITUATION — if you don’t believe me, take it a few times and vary your answers.