Up and coming beauty trends for 2020 –
Summary
Our amazing Partnership Manager Rosemary was the perfect person to take a seat at the event as she’s been with Kitomba for 9 years, and has been working in the hair and beauty industry for 20. With a postgraduate diploma in cosmetic science as well as experience starting her own business, Marguerite has a wealth of knowledge to contribute to the beauty industry. The experts discussed how it benefits a brand to cast their net over a wider audience, however the key to doing that is to target specific needs rather than create a “one size fits all” product. The benefit with this is that you are aligning your marketing and branding with your target audience’s needs and lifestyle decisions, making you the obvious choice when selecting a salon, spa or clinic for their services. As a business owner, make sure you’re experimenting with how to provide comfort, care and attention to detail when it comes to each and every part of your clients time within your salon, spa or clinic.
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