VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic
Summary
NEW YORK--(BUSINESS WIRE)--VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to business outcomes. The acquisition will accelerate VideoAmps mission to optimize brand marketing to business outcomes by adding Conversion Logics attribution capabilities and expertise. VideoAmp clients will benefit from the integration of Conversion Logic’s software dashboard, simulation and optimization engine, and machine-learning attribution models to measure the incremental impact and lift of advertising on business outcomes such as sales, in-store visits and subscriptions. VideoAmp is an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies. Marketers, agencies and media owners leverage our privacy-first suite of data and software solutions to gain a true deduplicated read of performance across linear TV, OTT, digital and walled garden media by connecting the dots between ad exposures, audiences and outcomes.
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