A Beginner’s Guide to Ranking in Google Maps
Summary
This is why we at Ratynski Digital focus much of our local SEO time on getting our clients to rank both in Google Maps AND organic search results. That is certainly a piece of the puzzle, but Google also takes into consideration many other aspects like: Business owners must regularly train themselves (and their team) to ask their customers for reviews. For example, a carpet cleaning business may decide to create a really helpful piece of content about cost-effective ways to increase a home’s value in a specific market. This tactic is powerful because unlike most GMB optimizations, the goal is not to do something better than your competition, it’s to remove the competitors that are trying to cheat their way to higher rankings. While covering the GMB basics is fine and dandy, comprehensive optimizations coupled with making ongoing improvements is what truly separates the wheat from the chaff.
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