Groups360 and RainFocus Announce Strategic Sales and Marketing Alliance
Summary
LEHI, Utah & NASHVILLE, Tenn.--(BUSINESS WIRE)--RainFocus and Groups360 today announced a strategic alliance that will combine the unique competitive and technological advantages of each enterprise into a powerful, integrated event life cycle solution for meeting planners. This alliance brings together Groups360’s innovative online marketplace for hotel and venue sourcing with RainFocus’s comprehensive suite of event management technology. In August 2019, four major hospitality companies—Accor, Hilton, IHG (InterContinental Hotels Group) and Marriott International—invested a combined $50 million to enhance the GroupSync platform and transform the way meetings and events are booked to benefit both sides of the group-events transaction. By blending offline and online efforts, RainFocus eliminates the disjointed nature of traditional event marketing, empowering organizations to both measure and maximize success. Groups360’s management team brings the right mix of innovative technology and industry expertise culled from decades of experience running the country’s largest convention hotels.
