How To Collar Top Rankings: Barking Up The Unique Content Tree
Summary
For my last round, I was supposed to share the results from that 300% sales explosion on the leather dog collar with nameplate page, but the folks at Google decided otherwise with the Panda update targeting content farms. In my first installment, I told you about how I spent less than thirty minutes optimizing a single product page, which resulted in a 300% explosion in sales on that SKU. Also, my buddy, Bryan Eisenberg gave me some good advice last month about leveraging content in customer product reviews to increase conversions. I’ve always started my optimization and the bottom of the funnel in the shopping cart and checkout pages because that’s the place where you get the biggest bang for your buck. Sometimes you can do more good on category and subcategory and send more traffic down to the product pages, and it’s a lot easier to get real results on an already optimized cart.
Classifications
AskAI Classifications
LabelsLinked Companies
