UserZoom’s Total Economic Impact Report Yields Impressive Cost Savings and Business Benefits

▤ Summary

Forrester’s interviews with four existing customers and subsequent financial analysis found that organizations can expect a 537% ROI with total benefits of $2,253,297 over three years, and an investment payback time of under 6 months. The objective of the framework was to identify the cost, benefit, flexibility and risk factors that affect the investment decision. Forrester interviewed Cisco and three other enterprise organizations who understand that user experience is essential to their long-term success, but struggled with several key challenges: To address these challenges, these organizations searched for an innovative user research solution that could: provide a comprehensive platform with advanced capabilities such as user videos, click tracking, heat maps, surveys, and benchmarking; enable researchers to conduct concurrent studies with less effort and enable non-researchers to conduct studies; automate aspects of quantitative analysis and reporting with visual reports and dashboards; reduce the time required for qualitative analysis with tagging and exporting of user video highlight reels; and a solution that could act as a partner and provide flexible professional services to augment internal resources. The UserZoom investment led to several key results, including: See the full benefits and more by downloading the study (http://info.userzoom.com/a-forrester-study-the-total-economic-impact-of-userzoom.html). About UserZoom UserZoom, THE UX INSIGHTS COMPANY, provides a full suite of software and services that help businesses get the critical UX insights they need to deliver digital experiences that impact the bottom line.

▦ Linked Companies

UserZoom

$100M to $250M