Marketer Vs. Machine Contest Yields Surprising Results

▤ Summary

Machine learning capabilities are beginning to make a tangible impact on marketing performance in a variety of ways. By analyzing thousands of its customers’ landing pages across dozens of industries, the company’s system can suggest changes to small details that will optimize results. In order to demonstrate the impact of its machine learning enabled platform, Unbounce created a game for use at its recent user conference. According to Unbounce’s co-founder and chief technology officer Carl Schmidt, machine learning made the difference. Because the Unbounce system optimizes for an objective criteria of conversion rate, it can overcome the bias of human subjectivity.

▦ Linked Companies

Unbounce Inc.

$10M to $25M