B2B Technology Firms Turn to Metadata for Closed-Loop Account Based Marketing
Summary
The Metadata platform is powering account based marketing campaigns at leading B2B technology firms including Nutanix, Cisco, Mulesoft, Tipalti, Infoblox and many others. Earlier in 2017, Metadata was awarded a patent for its methods that generate ideal, opt-in business leads using highly targeted advertising campaigns. "Our smart integration enables Marketo clients to access the largest B2B prospect database of segmentation and multivariate advertising capabilities, allowing them to execute true closed-loop account-based marketing programs at scale." Metadata was also recently awarded membership on the Red Herring Top 100 Global list for 2017 in recognition of its vision, drive, and innovation. Metadatas patented technology uses and enriches historical sales data, builds profiles of ideal customers (both company and persona) and then orchestrates the process of accelerating existing opportunities and targeting net new accounts.
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