Mobile Rewards Startup Gimmie Pivots Focus to Asia, Takes Funding From Singaporean Government
Summary
Gimmie, a startup that began with rewards for mobile gamers, has just shifted its focus to Asian markets by relocating to Singapore and taking funding from a government agency there. The company said today that it took 639,000 Singaporean dollars ($522,000) in funding from a group led by WaveMaker Labs in partnership with the Singapore National Research Foundation. Gimmie creates custom campaigns for big publishers in Asia to give rewards like discounts on local restaurants or Uniqlo gift cards. Publishers get an online dashboard to manage their programs and they can also use the platform to create incentivized surveys for data collection (like questionnaires that award virtual currency if players fill them out). Liu, who used to be lead developer on EA Popcap’s popular Plants vs. Zombies game, recently left to go join Chartboost, which just announced a $19 million round led by Sequoia Capital this week.