Critical Mention Adds Twitter to World’s Largest Live TV Ecosystem, Enabling Instant Correlation of Ads and Editorial on TV and Radio with Resulting Engagement on Twitter

▤ Summary

Critical Mention, the global leader in real-time TV intelligence today announced the integration of Twitter into its real-time media monitoring solution. With the addition of Twitter, Critical Mention subscribers can now view real-time social results combined with real-time television, radio, and online news in an all-in-one media platform. "Critical Mention surfaces not only hits, but analytics to provide instant snapshots as Twitter or TV or both explode with relevant coverage.” Critical Mention allows users to search global TV, radio, online news, and social media, watch video, edit and share coverage, receive real-time alerts, build reports, analyze coverage, gain insights through social listening, and integrate TV data into business apps, all at the speed of live media coverage. “The correlation between TV and Twitter are paramount to our client base as is the ability to track the path of news related to their people, products, competitors, and legal and lobbying issues. “With advanced search filters, superior sentiment analysis, real-time alerting, reporting and easy exports of charts and graphs, this is a true real-time early warning system that lets you know when to take action.” Critical Mention subscribers with a single click can benchmark against competitors, drill in on stories with negative and positive sentiment, spot themes using word clouds, and visualize density of global media coverage on maps across the entire media spectrum.

▦ Linked Companies

Critical Mention

$10M to $25M