Industry Voices—Clinical data registries can be a unique resource for physician recruitment

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Cost savings is one potential benefit Registries, as in the types of programs explored in my previous Industry Voices posts, are essentially databases that can be used to improve health outcomes of patients with specific diseases or conditions. For example, when a facility states it’s a Platinum Performance Achievement Award recipient or holds the HeartCARE Center National Distinction of Excellence, the claim is made possible through registry participation. Most experts agree that many physicians who choose to be employed instead of in independent practice say they do so, at least in part, to gain access to the intricate infrastructure, technology and other mechanisms inherent to quality-based payment programs and population health management. The program captured performance measures, based on the National Heart, Lung, and Blood Institutes guidelines, and provided comparative practice data for shared learning and identification of best practices—all of which was made available to participating physicians. The ability to show employment-seeking physicians that your organization can empower them to thrive in today’s value-based care and quality improvement-focused environments will only grow more critical as more commercial payers intend to use registries to reward and penalize hospitals based on outcomes.

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