(Anti)Social Media: The Benefits and Pitfalls of Digital for Female Politicians

▤ Summary

A new report released by Atalanta, a social enterprise dedicated to increasing women’s representation in government, has revealed significant differences in the way that female and male political leaders are discussed online. Speaking about the release of the report, Atalanta Founder & CEO Eva Barboni said: “Sexism and abuse are everyday occurrences for many female politicians who are active online. However, despite the pitfalls, digital campaigning still offers significant benefits for female candidates, which should not be overlooked.” BrandsEye CEO Jean Pierre Kloppers added, "Social media is a rich source of volunteered public opinion data that has until now proven challenging to organise into decipherable insights. By combining AI and human intelligence, we are able to gather accurate insights that empower leaders of the world to understand and engage with the key issues driving public sentiment.” The report also includes insights about the benefits and pitfalls of social media from female politicians and campaign strategists, including: Baroness Anne Jenkin, Conservative Member of the UK House of Lords and Co-Founder of Women2Win; Jess Phillips, Labour Member of the UK Parliament; Amy Dacey, former CEO of the Democratic National Committee and former Executive Director of EMILY’s List; Jenna Lowenstein, former Digital Director for Hillary Clinton’s 2016 presidential campaign; and Andrea Bozek, former Communications Director for both the House and Senate Republican campaign committees. The solution aims to help female candidates harness powerful digital tools to overcome barriers to electoral success: http://www.tectonica.co/atalanta Atalanta is a social enterprise whose mission is to increase the number of women holding senior government positions worldwide and accelerate programmes that tackle the root causes of gender inequality.

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