The IT manager's guide to communicating disaster risks to the C-suite
Summary
The classic selling technique for risk management essentials relies on evoking the buyer’s fear, uncertainty, and doubt – aka FUD. For inspiration, look to Apple’s current TV ad campaign, in which it emphasizes how the privacy its phones provide help users protect the things they care about most. To maximize the odds that your company’s leaders take necessary action, present multiple DR functionality options - from the ironclad $5 million plan to the starter pack that’s $50 a month. There’s a good chance, for example, that employees in your organization are using apps you don’t know about and that someone, somewhere, is tracking critical business data in a spreadsheet they’ve never backed up. The second reason to treat BC and DR as living, evolving parts of your business is that your options for managing risk change frequently.