Trendspotting: The Variegated Social Web | Xconomy
Summary
Based in London, Lutebox offers a rich-media communication and collaboration platform where users can quickly share the shopping experience in real time with their friends and family and save conversation threads around products they want to buy. There are over 5 million products from nearly 200 top retailers including brands like Macy’s, M&S, Adidas, Gap, Urban Outfitters, and Miss Selfridge in their catalog. Gioacchino LaVecchia and Massimo Picconi founded CrowdEngineering as they felt the growing potential for crowdsourcing of business processes while working together for several years in telecommunications and consulting companies like H3G and Accenture. The tool allows sharing of information across multiple folders, desktops, and Web applications and helps users manage content in an easy way. Guy Yogev, and Nimrod Shaulski, started SociaLasso and came up with a unique methodology for designing campaigns such that this immense expenditure is focused precisely.
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