Google Now Lets Enterprises Connect Directly To Its Data Centers
Summary
Google says the service is meant to give its Cloud Platform customers the benefits of the company’s fiber network. With direct connect, customers can establish their own private links to Google without using an intermediary network. To do that, they need a private network with a very fast connection to the cloud provider’s data centers and that’s what Google now offers them. As Gartner analyst Lydia Leong told me earlier today, she believes that this is a “is a key feature not just for mid-market and enterprise customers, but also for large-scale cloud-native companies who may want to more directly manage their bandwidth providers.” Only a few weeks ago, Google’s CTO of corporate networks Geng Lin called on carriers and cloud providers to cooperate more closely to deliver better network performance for enterprise users. Amazon’s AWS platform offers Direct Connect with the help of a very wide range of partners, as does Microsoft with Azure ExpressRoute.
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