Mitt Romney's Twitter Nemesis

General News

Summary

Yet on many days, the most heavily retweeted mentions of @MittRomney—a standard gauge of popularity and influence—don’t emanate from the buttoned-down former governor, but from an account whose avatar reveals a large, hirsute man wearing nothing but a green Speedo. That’s Rob Delaney ( @robdelaney), a ribald Los Angeles comic who, along with his half a million followers, has emerged as Romney’s chief tormentor on Twitter. At Bloomberg Businessweek’s request, VoterTide, a social media analytics company, measured Twitter mentions of Romney in June and found that Delaney’s were the most popular 44 percent of the time. He’s an ardent supporter of the Affordable Care Act—a serious car accident in 2002 required multiple surgeries that left him with staggering medical bills because he lacked health insurance. In a bid to gin up excitement, the campaign says it will announce his running mate on a mobile “Mitt’s VP” app supporters can download.

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Political Software SaaS Social Media Analytics

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VoterTide
$1M to $5M