Research Now SSI Named a Google Measurement Partner
Summary
The program gives advertisers a range of high quality choices for reliable third-party data and measurement solutions for transparent tracking of ad performance in an increasingly complex marketing environment. Research Now SSIs ADimension® solution is approved specifically for measuring digital brand lift ad effectiveness on Googles YouTube marketing platform. Powered by Research Now SSIs extensive global data asset, ADimension will help YouTube advertisers better understand the performance of their digital ads and audiences, for better return on their investments and stronger brand relationships. "We are gratified and delighted to be recognized by Google as part of this innovative step forward in bringing high-quality, transparent measurement to advertisers," said Gary S. Laben, CEO of Research Now SSI. We look forward to continued close collaboration with Google as we work to expand our initial step with them to channels beyond digital."
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