E*TRADE Study Reveals Dads and Moms Are Significantly More Likely to Embrace New Tech & Tools to Manage Finances
Summary
NEW YORK--(BUSINESS WIRE)--E*TRADE Financial Corporation (NASDAQ:ETFC) today announced results from the most recent wave of StreetWise, the E*TRADE quarterly tracking study of experienced investors. Results reveal parents over-index in their desire to use mobile and emerging technologies to help manage their portfolios: “Parents are constantly on the go—not only do they have to balance their professional and personal lives, they also need to manage their family’s financial well-being,” said Ed Andersen, Vice President of Mobile and Advanced Technology at E*TRADE Financial. “The data suggest they crave a holistic mobile experience, enabling them to do everything from monitoring the markets and analyzing their portfolio to rebalancing their holdings and exploring new investment ideas. While these are certainly important attributes for the parent population, it’s critical to strike the right balance between being sleek and streamlined and providing everything this population needs.” Mr. Andersen also offered the following insights on mobile investing trends: E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance. The panel is 60% male and 40% female, with an even distribution across online brokerages, geographic regions, and age bands.
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