Adslot unveils whitepaper on maximising programmatic
Summary
A recent report, ‘The hide and seek of programmatic; deciphering the hidden costs and true value of performance media’, produced by The Drum in association with the independent PG/ AG solution provider Adslot, dissects the different digital media buy types available, to find the hidden value and risks of each, helping marketers gain true value from their programmatic campaigns. The report identifies three (3) primary concerns of marketers when transacting programmatically, which are; brand safety, transparency, and hidden tech fees. It starts by better understanding when and where to transact based on campaign goals, from there, marketers can build smarter strategies that focus on creating value rather than simply being stuck on cost. The report asserts that programmatic buying is not synonymous with Real Time Bidding and does not need to be a “race to the bottom” as some have implied. The report offers practical advice as well as valuable case studies from marketers who have benefitted from adopting a more informed programmatic strategy.
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