Groupon Buys CommerceInterface To Improve How Vendors Sell On Groupon Goods | TechCrunch
Summary
Today, it put another link into the second of these strategies with the acquisition of CommerceInterface, a channel management technology used in e-commerce operations that aggregate goods from multiple vendors. Groupon Goods is a bit of a soup-to-nuts effort: it’s a platform for different merchants to post sales of diamond jewellery and designer sunglasses, but also mattresses, computers and cutlery. “We look forward to enhancing our abilities to better support merchants overseas beginning early next year.” When I first heard about this deal, I thought it could be a good way for Groupon to add yet another service to its portfolio that it can offer on to other businesses to improve their overall e-commerce operations. CommerceInterface currently offers a platform to merchants to help them optimise how and where they list their items to sell across different marketplaces — be they eBay, Amazon, Fab, Groupon Goods, or somewhere else. A wide variety of high quality inventory is featured, from diamond jewelry and designer sunglasses to mattresses, computer tablets, 3D HD televisions and the giant radio-controlled flying shark.