Bitcasa pulls out of consumer cloud storage
Summary
Bitcasa is pulling out of consumer cloud storage to focus on its platform business, giving users a month’s notice to move their data elsewhere — and providing the perennial reminder that if you don’t own the infrastructure your data is at the mercy of the entity that does. Users of the discontinued Bitcasa Drive cloud storage product have until May 20 to download their data. It confirmed the pivot out of consumer cloud storage in a very short blog post last last week, writing: We are discontinuing our Bitcasa Drive service in order to focus our full attention on our growing platform business. Back in fall 2014 Bitcasa nixed its unlimited consumer cloud storage offering, and appeared to be shifting focus towards the b2b space even then. Last year, for example, Google switched on a free and unlimited photo storage offering for consumers, applying more pricing pressure to an already fiercely competitive space.