nThrive and Aloft Group Celebrate Winning Three North America Transform Awards
Summary
Each of the prestigious award programs focus on specific aspects of the branding process and provides a platform from which to benchmark and showcase excellence. In June of this year at the Healthcare Financial Management Association (HFMA) conference in Las Vegas, nThrive was officially unveiled as the new uniform identity of what once was three separate companies: MedAssets, Precyse and Equation. nThrive and Aloft Group received awards in three separate categories for the North America Transform 2016 awards: "We are delighted to receive this recognition that acknowledges the brand strategy that brought together three companies into one," said Kristen Saponaro, Chief Marketing Officer for nThrive. They were able to help us effectively develop the brand story that uniquely and strategically positioned us as a complete patient-to-payment solutions provider for the healthcare industry." Aloft Group specializes in health and health technology and has helped lead growth brand strategy and growth initiatives with such brands as the New England Journal of Medicine, FUJIFILM Medical Systems, AAAS-Science Magazine, MediRevv, Sciex, Beacon Partners, GE, The North Face, Clinithink and Nuance.