Nov 30

Dwolla Launches Guest Checkout Option For Merchants, Allows Shoppers To Pay With Dwolla Without Signing Up

New Products

▤ Summary

The option will allow non-Dwolla users to pay with Dwolla on e-commerce websites, possibly even getting a discount on the item or service being purchased in the process. There’s another benefit, too, for those merchants who choose to implement it: consumers could actually pay less for the item in question thanks to a discounted “Dwolla Price.” The idea here is that because Dwolla’s fees are less than those of traditional credit card processors, merchants could discount the retail price of the item by what they saved in credit card fees. However, the company has managed to sign up over two dozen merchants who have committed to providing the guest checkout option on their website. These include: Tortoise & Blonde (eyewear), Small Farm Central (farm technology solution provider), Seconds (mobile payments startup), ActiField (e-commerce platform for ticket sellers), Dash (gadget to turn cars into smartcars), Plovgh (a hyperlocal marketplace for organic food), Angelwish (a nonprofit granting wishing to chronically ill children), Eborhood (a swap-style marketplace), Free Agent (account system), Web Hosting Buzz (web host), Gombler (gaming startup), MyHouseTab (mobile payments), SureDone (e-commerce platform), ZooZ (payments SDK provider), Spreedly (payment gateway), Casual Corp (product studio), SupplyHog (coming soon; building suppy provider for contractors), Givr (mobile giving), Startup Threads (merchandising for startups), Muzooka (social streaming music app), MistoBox (subscription commerce for coffee drinkers), Plated (coming soon; e-commerce meal delivery), and Path.To (jobs site). The company is already thinking of, partnering on, and preparing to implement a number of other things to broaden its reach in the consumer space.