How improving one page can 4x your sales
Summary
One thing led to another and I started my first website, which was a site TrainBaseball.com, where I created baseball hitting videos and eBooks and coaching programs and all kinds of content to sell. Andrew: One of the things I always admired about your process was that you guys even included split testing, which I wouldn’t have thought of for a sales page because there’s so little traffic that goes to it. Brian: It’s something you’re constantly split testing, even if you find the perfect checkout page that converts across the board, your upsell is always is always going to change based on what you’re selling on that front end. Andrew: I could see people creating whole businesses off of just your products, like landing pages from LeadPages feed into a mailing list that’s run by ConvertKit that leads to conversions that happen on SamCart. But we really haven’t stepped on the gas because we’ve been so focused on the product and making sure it’s ready to go in that it’s at a point where we really want to tell the world about it, not just keep it small and just to our list.
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