Playwire Media and Unikrn Join Forces to Create Esports Industry Dynamo
Summary
While this partnership marks the ninth major deal this year in the gaming space for Playwire Media, it is their first push into live esports tournaments. “Through our relationship with Unikrn, we will be offering brands unique access to a millennial demographic that has tremendous value and purchasing power,” said Jayson Dubin, CEO, Playwire Media. Unikrn will bring regular NBA 2K Tournaments to venues for March Madness, and will work with Playwire Media to expose brands to partnership opportunities with the Dallas Mavericks and other teams. Their contributions and assets include team ownership, tournament series, multiple original content platforms, sponsored community creators and a group working with casinos to bring in modern gaming audiences. UnikoinGold was backed by Alphabit, Blockchain Capital, CoinCircle, ConsenSys, DCG, Pantera and many others recently broke records by surpassing 127,000,000 sold and is now the largest token in esports and gaming.
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