Playwire launches web video monetization platform for small publishers
Summary
You have to wonder how you can get access to video ad dollars,” said chief technology officer Nick Branstator, in an interview with VentureBeat. “We’ve taken the technology we have previously deployed on entertainment and gaming sites and broadened it, because we realize more people need it.” The company has been addressing video publishers’ challenges for a long time, but mostly in verticals such as gaming and entertainment. Now the company has scaled up, and its technology has allowed it to build out optimizations that every web publisher in the middle tier needs, Branstator said. It isn’t easy running auctions for the best ad revenue or making sure that the audio is working right for a video. We have a true turnkey solution.” Branstator said that Playwire’s tools allow publishers to figure out who delivers ads quickly, find the best sources of ads, determine how to monetize a given page as well as possible, and understand the historical performance for a particular page.
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